Overview

COMPLETE META ADS COURSE Master Advertising on Facebook, Instagram, and Threads GLOBAL EDITION - Updated for Worldwide Markets COURSE INDEX MODULE 1: FUNDAMENTALS & SETUP 1.1 Introduction to Meta Ads 1.2 Meta Business Manager Configuration 1.3 Ad Account Structure & Global Considerations 1.4 Meta Pixel & Conversions API Setup MODULE 2: STRATEGY & PLANNING 2.1 Objective Definition & KPI Setting 2.2 Audience Targeting & Global Segmentation 2.3 Digital Marketing Funnel Strategy 2.4 Budget Planning & Bidding Strategies MODULE 3: CAMPAIGN CREATION 3.1 Campaign Structure: Campaign > Ad Set > Ad 3.2 Campaign Objectives Deep Dive 3.3 Advanced Settings & Configurations 3.4 Advantage+ AI Automation (2025 Updates) MODULE 4: CREATIVES & AD FORMATS 4.1 Ad Types & Format Selection 4.2 Creative Best Practices (Global Standards) 4.3 Video & Reels Optimization 4.4 Site Links & New Features MODULE 5: TARGETING & AUDIENCES 5.1 Saved Audiences 5.2 Custom Audiences 5.3 Lookalike Audiences 5.4 Meta Advantage+ Audiences MODULE 6: OPTIMIZATION & ANALYTICS 6.1 Key Performance Metrics 6.2 A/B Testing Methodology 6.3 Campaign Optimization Strategies 6.4 Reporting & Analysis MODULE 7: NEW FEATURES 7.1 Threads Advertising 7.2 AI-Generated Creatives 7.3 Creator Collaborations 7.4 Value Rules & Advanced Automation MODULE 8: PRACTICAL CASE STUDIES 8.1 E-commerce & Retail 8.2 Lead Generation & B2B 8.3 Brand Awareness Campaigns 8.4 Mobile App Marketing

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