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OverviewThis book explores the various ways social activists use media and communication strategies, including mass media, face-to-face/interpersonal communication, the telephone, group communication, events, papers or literature, and computer-mediated or online communication. Focusing on examples of advocacy against the death penalty, for universal health insurance, and for increased environmental awareness, the author looks at which communication methods are most successful in each case and draws theory-based conclusions for effective communication strategies for future activists—especially at the local level. Full Product DetailsAuthor: John P. McHalePublisher: Rowman & Littlefield Imprint: Rowman & Littlefield Publishers Dimensions: Width: 16.00cm , Height: 2.20cm , Length: 23.60cm Weight: 0.458kg ISBN: 9780742529724ISBN 10: 074252972 Pages: 264 Publication Date: 27 February 2004 Audience: General/trade , Professional and scholarly , College/higher education , General , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAn important contribution to our understanding of social movements and a useful toolkit for organizers. Concrete and practical discussions of how face-to-face communication, group meetings, telephone, printed media (leaflets, posters, newsletters, and so on), mass media, and the Internet are used-as well as the factors that influence their usage and of the functions they serve-make the book invaluable... A sourcebook for movement scholars and activists. -- Bert Klandermans, Vrije Universiteit, Amsterdam The book is aimed to give practical tools to social activists, fund raisers, lobbyists, and other persons who want to have access to the inside of the mass media, in order to disseminate their messages. Communicating for Change is a well-constructed book, following the same methodological structure in each of its eight chapters. Professional advocates and political advisers will find here some inspiring strategies for campaigns (or maybe ways to protect themselves from these aggressive methods). Scholars in media studies, political science, and students in associations will also find many case studies. Political Studies Review McHale documents how activists use a wide range of communication forms ... to enact significant social change. The result of this in-depth, compelling ethnographic study is no less than a groundbreaking grounded theory of communication for social change that serves as both an exemplar for scholars studying communication activism and as a useful handbook that provides practical suggestions for communication activists. -- Lawrence R. Frey, University of Colorado, Boulder An important contribution to our understanding of social movements and a useful toolkit for organizers.... A sourcebook for movement scholars and activists. - Bert Klandermans, Vrije Universiteit, Amsterdam Author InformationJohn P. McHale is assistant professor in the communication department at Illinois State University in Normal. Tab Content 6Author Website:Countries AvailableAll regions |