Overview

You produce 40 pieces of content a week, manage campaigns across five platforms, and still need to prove ROI by Friday. What if your AI assistant actually understood marketing? Claude for Marketers is the hands-on guide to using Anthropic's Claude AI for real marketing work - not toy demos. From content strategy to competitive intelligence, from email sequences to international localization, this book covers the full marketing stack. WHAT YOU'LL LEARN Content strategy & editorial calendar - Turn one blog post into a week of multi-channel content. Build an editorial system that scales. Social media - Create platform-native content for LinkedIn, Instagram, TikTok, and X from a single Claude session. No more copy-paste across channels. Email marketing - Write cold outreach that gets replies. Build nurture sequences from first-time subscriber to repeat customer. SEO & search - Go from keyword research to published article with Claude as your strategist. Build topic clusters for compound organic traffic. Campaign execution & ads - Generate 20 ad variants in 2 minutes. Build campaign briefs that align teams before a single line of copy is written. Analytics & reporting - Transform raw data into actionable reports. Learn where Claude helps with numbers - and where it can't be trusted. Brand voice & automation - Create a brand voice file that keeps every output on-brand. Build two-pass workflows that sound human, not AI. Competitive intelligence - Build battle cards, positioning maps, and market analyses from public data. Influencer & partnerships - Evaluate creators with consistent rubrics. Write briefs that protect brand without strangling creator voice. Localization - Go beyond translation. Adapt messaging for new markets with cultural context Claude can help you build. WHAT MAKES THIS BOOK DIFFERENT Zero code - Everything works through Claude's web interface. No API keys, no terminal, no programming. 90+ ready-to-copy prompts - Paste them into Claude and get results immediately, plus explanations of why they work. Before/after showcases - See exactly how a vague brief becomes professional-grade output, and why. Honest about limitations - Claude isn't magic. Every chapter includes a verify-trust split so you know what to check and what to trust. THREE MARKETERS GUIDE YOUR JOURNEYMeet Sophie (the CMO who wants copy yesterday), Thomas (the content manager who templates everything), and Pauline (the brand strategist who won't publish anything that sounds like AI). Their mistakes become your shortcuts. Based on the latest Claude models (Opus, Sonnet, Haiku) and features including Projects, Artifacts, Web Search, and Cowork agent mode. COMPANION WEBSITE INCLUDEDEvery copy comes with free access to the companion website at books.sebhuet.com/c4b/marketing/en - featuring copy-paste prompts from every chapter, self-assessment quizzes, and bonus resources updated regularly. The marketing AI book you'll actually use. Every day.

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