City Branding in Chinese Megacity Regions: Against the Background of Ecological Modernization
Author:   Haiyan Lu
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032530581


Pages:   136
Publication Date:   26 December 2025
Format:   Paperback
Availability:   Not yet available   Availability explained
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City Branding in Chinese Megacity Regions: Against the Background of Ecological Modernization


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Full Product Details

Author:   Haiyan Lu
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
ISBN:  

9781032530581


ISBN 10:   1032530588
Pages:   136
Publication Date:   26 December 2025
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Forthcoming
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

1. Introduction 2. Impact of ecological modernization based city branding theories 3. Impact of ecological modernization in government promotion and individual perceptions of city branding 4. Impact of ecological modernization in city branding evolution 5. City Branding by municipalities in multi-Level Governance 6. City branding reflected in smart eco city projects 7. Conclusion

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Author Information

Haiyan Lu is an assistant professor in Harbin Institute of Technology (Shenzhen). Her research interests include regional development, carbon emission efficiency, low carbon city, city branding, infrastructure governance and individual green behaviour.

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