Case Study and Comparative Strategic Analysis of Toyota and Ryanair

Author:   Christoph Muller (Universite de Neuchatel Switzerland) ,  Christoph Muller
Publisher:   Grin Publishing
ISBN:  

9783640896790


Pages:   72
Publication Date:   20 April 2011
Format:   Paperback
Availability:   In stock   Availability explained
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Case Study and Comparative Strategic Analysis of Toyota and Ryanair


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Overview

Research Paper (undergraduate) from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, The University of Surrey, course: Operations Management and Business Strategy, language: English, abstract: This paper seeks to compare and contrast the differences in the way manufacturing firms and service firms operate. For this purpose the paper conducts a comparative analysis of the operations strategy of Toyota, the world's leading car manufacturer and Ryanair, Europe's leading low-cost airline. Firstly, it will be dealt with the competitive factors both companies need to excel at in order to gain competitive edge and sustain economic viability from a long-term perspective. Secondly, it will outline the major aspects that enable both companies to succeed in a highly competitive and dynamic business environment. In particular, it will draw on key components of successful operations strategies, such as process design, human resource management, innovation management, supply chain management and quality management. Finally, the paper concludes by summing up the key points and highlighting the respective implications. In addition, the paper provides a more comprehensive strategic analysis of Ryanair's low-cost strategy in the appendix in order to promote understanding.

Full Product Details

Author:   Christoph Muller (Universite de Neuchatel Switzerland) ,  Christoph Muller
Publisher:   Grin Publishing
Imprint:   Grin Publishing
Dimensions:   Width: 14.80cm , Height: 0.40cm , Length: 21.00cm
Weight:   0.104kg
ISBN:  

9783640896790


ISBN 10:   3640896793
Pages:   72
Publication Date:   20 April 2011
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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