Overview

New Edition. This well-received and widely accepted book by the students of business schools across the country, in its Seventh Edition, provides cases that have been culled from the real business world and drawn from authentic sources. In the present edition, the following cases have been thoroughly updated.

Full Product Details

9788199757653

Table of Contents

Reviews

Author Information

Professor R. Srinivasan is a distinguished academic with over 33 years of experience. Fellow of IIM Bangalore and Emeritus Professor at the Indian Institute of Science (IISc), Bangalore. He has worked with premier institutions like NITIE (Mumbai) and the Administrative Staff College of India (Hyderabad). A prolific researcher with over 150 articles, he is a recipient of the International Statistical Institute Award and the Colombo Plan Award.

Tab Content 6

Countries Available