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OverviewCampaign 2000 applies the functional theory of political campaign discourse - analyzing how messages acclaim, attack, or defend - to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention speeches by candidates and their spouses. The authors also look at the election outcomes and explore lessons to apply to future campaign discourse. Full Product DetailsAuthor: William L. Benoit , John P. McHale , Glenn J. Hansen , P. M. PierPublisher: Rowman & Littlefield Imprint: Rowman & Littlefield Publishers Dimensions: Width: 15.30cm , Height: 2.20cm , Length: 22.70cm Weight: 0.449kg ISBN: 9780742529144ISBN 10: 0742529142 Pages: 300 Publication Date: 25 September 2003 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsA comprehensive categorization of 2000 presidential campaign communication... [Includes] unique information, sometimes with startling potential significance. CHOICE A comprehensive categorization of 2000 presidential campaign communication. . . . [Includes] unique information, sometimes with startling potential significance. * CHOICE * Author InformationWilliam L. Benoit is professor of communication at the University of Missouri. John P. McHale is an assistant professor at Illinois State University. Glenn J. Hansen is a doctoral candidate in the Department of Communication at the University of Missouri. P. M. Pier teaches at Wartberg College. John P. McGuire teaches at Oklahoma State University. Tab Content 6Author Website:Countries AvailableAll regions |
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