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OverviewUsing fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed. Full Product DetailsAuthor: Rob Walker , Robert FassPublisher: Audiogo Imprint: Audiogo ISBN: 9780792755715ISBN 10: 0792755715 Publication Date: 17 June 2008 Audience: General/trade , General Format: Downloadable audio file Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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