Overview

This work offers an in-depth analysis of changes in the business world in a context marked by post-Covid resilience and the emergence of new socio-economic dynamics. Through the example of Kinshasa, it highlights the evolution of current trends, notably the digitalization of practices, entrepreneurial innovation and the adaptation of local businesses in the face of economic uncertainties. The study highlights the way in which economic actors - businesses, institutions and consumers - are redefining their strategies to respond to contemporary challenges, while seeking to seize the opportunities offered by new technologies and social transformations. The book links local experiences to global dynamics, offering a critical reading of the strategies adopted and the implications for economic development. It is aimed at researchers, students and practitioners in the business world, providing clear benchmarks for understanding current issues and anticipating future developments.

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9786630047608

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