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OverviewFull Product DetailsAuthor: Paul MacRaePublisher: Broadview Press Ltd Imprint: Broadview Press Ltd Edition: 2nd Revised edition Dimensions: Width: 17.10cm , Height: 2.00cm , Length: 22.90cm Weight: 0.578kg ISBN: 9781554814718ISBN 10: 1554814715 Pages: 432 Publication Date: 30 May 2019 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsAcknowledgements Preface Introduction to Business and Professional Writing Part I The Basics of Strong Writing Chapter 1 Plain Language Chapter 2 The Seven Cs of Good Professional Communication Introduction Chapter 3 The Eighth C: Learning Grammar Language Chapter 4 Copy-Editing Part II Document Design Chapter 5 Basic Document Design Chapter 6 Formatting for Correspondence Part III Correspondence Chapter 7 Emails and Memos Chapter 8 Letters: Good News, Neutral, and Bad News Chapter 9 Persuasive Letters Part IV Writing for a Job Chapter 10 Cover Letters Chapter 11 Resumes Part V Promotional Materials Chapter 12 News Releases Chapter 13 Brochures Chapter 14 Promotion on the Web Part VI Oral Presentations Chapter 15 Individual Oral Presentations Chapter 16 Group Presentations Part VII Reports Chapter 17 Informal Reports Chapter 18 Formal Reports Chapter 19 Formal Report Example Appendix A Answers to Exercise IndexReviewsPraise for the First Edition “Paul MacRae’s Business and Professional Writing delivers on its promise to provide a basic bread-and- butter guide to workplace writing. Whereas other books combine practical writing instruction with communication theory, MacRae’s background as a journalist comes through in his concise approach: he hones in on the core genres and skills that all professional writers must develop as part of their writing repertoires. This book practices what it teaches. Concepts are explained and illustrated clearly and efficiently. The strong section on grammar clearly explains the basics that need to be in every professional writer’s toolkit. The book’s brevity, conciseness, and to-the-point approach make it a practical, accessible textbook that would be a great resource for any student.” — Kelly Belanger, Virginia Tech “Business and Professional Writing provides a solid overview of key topics related to business communication. Clear, concise chapters teach students about plain language, format, and grammar, and highlight the most common forms of business communication such as letters and memos. What makes this book stand out from the competition is its focus on news releases, brochures, and promotion on the web. Detailed instructions on how to construct an effective brochure are especially helpful to students who often struggle with this format.” — Precious McKenzie, Rocky Mountain College Praise for the First Edition Paul MacRae's Business and Professional Writing delivers on its promise to provide a basic bread-and- butter guide to workplace writing. Whereas other books combine practical writing instruction with communication theory, MacRae's background as a journalist comes through in his concise approach: he hones in on the core genres and skills that all professional writers must develop as part of their writing repertoires. This book practices what it teaches. Concepts are explained and illustrated clearly and efficiently. The strong section on grammar clearly explains the basics that need to be in every professional writer's toolkit. The book's brevity, conciseness, and to-the-point approach make it a practical, accessible textbook that would be a great resource for any student. -- Kelly Belanger, Virginia Tech Author InformationPaul MacRae is an instructor of business and professional writing at the University of Victoria. Tab Content 6Author Website:Countries AvailableAll regions |
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