Full Product Details
Author: Thomas W. Jackson (Loughborough University, UK) ,
Steven Lockwood (IBM, UK)
Publisher: Bloomsbury Publishing PLC
Imprint: Red Globe Press
Edition: 1st ed. 2018
Weight: 0.338kg
ISBN: 9781137610607
ISBN 10: 1137610603
Pages: 176
Publication Date: 04 October 2018
Audience:
College/higher education
,
Professional and scholarly
,
Undergraduate
,
Postgraduate, Research & Scholarly
Format: Paperback
Publisher's Status: Active
Availability: Manufactured on demand
We will order this item for you from a manufactured on demand supplier.
Reviews
A book that delivers contemporary insight into the 'what', 'how' and 'why' of business analytics. It is an alternative or accompaniment to the 'how to do it' statistical guidance offered by other texts. The authors helpfully unpack the meaning of big data, tracing its history and explaining the power of business analytics in unlocking customer, citizen and organisational value from an increasing volume and variety of data and information. It equips you with the necessary insight into how you might build and deploy a business analytics infrastructure. It also addresses the ethical implications and unintended consequences as well as the benefits - a rarity in this field. This is why it makes a valuable contribution to advancing knowledge and understanding in what is now a priority domain for both industry and society. * Rebecca Casey, Lecturer in Information Systems Management, Newcastle University, UK * This book provides an interdisciplinary perspective on a key topic for data-driven businesses. It covers technical aspects in an approachable manner as well as the governance and ethics of applying data analytics at scale in a business context. * Gianluca Demartini, The University of Queensland, Australia * A very timely book that provides pragmatic insight into the technical and non-technical aspects of analytics in a holistic format and fills a gap in the literature. The many practical examples from the real world bring the topics to life. An incredibly valuable resource for students, academics and practitioners alike. * Ritesh Chugh, Information Systems & Analysis Discipline Lead, Central Queensland University, Australia *
Author Information
Thomas W Jackson (BSc, PhD, FBCS) is a Professor of Information and Knowledge Management and is the Associate Dean Research in the School of Business and Economics at Loughborough University. He has over 16 years’ experience of research and industrial consultancy and secured over £14M of research funding. Steven Lockwood is Senior Executive Information Architect within the Global Analytics Chief Technology Office at IBM, UK. Today he focuses on the use of Big Data technologies deployed on hybrid cloud platforms to solve a variety of analytical problems. Steven’s achievements have resulted in him being placed within IBM’s Academy of Technology and the Academy Leadership team.
