Overview

Are you about to graduate from university or high school? Are you currently unemployed or underemployed? This is a voyage of self-discovery that starts with discussing some of the basics of what we know about branding and marketing and turning these ideas on to you, as though YOU are the brand. The book evolves into allowing you to learn how to properly prepare for job interviews and promote your personal brand for these opportunities. A unique feature of this book is that it is built on the idea that as you read, you will also work. This book is two parts inspiration to one part perspiration. Within and primarily at the end of most of the chapters are a series of exercises that will help you think about, further prepare, and continually improve your personal brand. Simply put, by reading and working with the exercises, you will be better prepared to meet the challenges that await a brand called YOU.

Full Product Details

Author:   Tim Foster
Publisher:   Studentlitteratur AB
Imprint:   Studentlitteratur AB
Weight:   0.290kg
ISBN:  

9789144092720

ISBN 10:   9144092725
Pages:   200
Publication Date:   24 January 2017
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

An Introduction to Branding YOU; What Makes YOU A Brand; Your IMAGE vs Your IDENTITY; Building Your Personal Brand Equity (PBE); Getting to Know Brand YOU; It All Starts with Self-Awareness; The Many Layers of Brand YOU; SWOT Yourself; Strengths & Weaknesses; Opportunities & Threats; Matching Your Brand to the Demands of the Employer; Attitude is Everything; Transferable Skills; Is It Really About Education & Experience?; Setting Objectives for Brand YOU; Setting SMART Goals; Building Momentum; Managing Chaos; Reflecting on Your Own Success Stories; Find Your Mentor(S); Include A Career Objective; Networking Brand YOU; The Importance of Who You Know; Image Really is Everything; Growing Your Network; Communicating Brand YOU in Writing; Everyone Wants to Feel Special, Even the Employer; Content, Structure, Layout & Language; It All Begins with A Cover Letter; From Letter to CV; CV Layout; What Makes Someone A Good Reference?; Communicating Brand YOU in Person; Being Invited to An Interview; Types of Interviews; Always End on A Positive Note; Verbal Communication: the Words You Use; Perfect Your Elevator Pitch ; Using Your Voice: HOW You Say Things; What You Dont Say: the Importance of Non-Verbal Communication; Managing Digital Brand YOU; Start By Googling Yourself; Linkedin: How to Really Communicate Brand YOU; How Other Social Media Can Help Or Hurt You; The End is Only the Beginning; Handling Brand YOU Through Rejection; Managing Brand YOU Through Success; Knowing Your Options; Negotiating Your Salary.

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Author Information

Tim Foster is an award-winning teacher at Lulea University of Technology. Tim has an undergraduate degree in Advertising from Michigan State University, as well as a graduate degree and doctorate from Lulea University of Technology in Sweden. Today he works as a senior lecturer and director of student recruitment for his department. Mia Oldenburg is Director of Student Affairs at Lulea University of Technology which includes the Career Center. In 2010 she was awarded Pioneer of the Year for her work at the university. She has a background in media and communication and has experience from a family business with several employees.

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