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OverviewFull Product DetailsAuthor: Robert Jones (Strategist, Wolff Olins, and visiting professor, University of East Anglia)Publisher: Oxford University Press Imprint: Oxford University Press Dimensions: Width: 11.10cm , Height: 1.10cm , Length: 17.40cm Weight: 0.141kg ISBN: 9780198749912ISBN 10: 0198749910 Pages: 160 Publication Date: 22 June 2017 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: To order  Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of Contents1: The branding of everything 2: The complex thing called 'brand' 3: Five versions of branding 4: How branding works 5: The big business of branding 6: The art and science of branding 7: The good and bad in branding 8: The death and life of branding References Further Reading IndexReviewsAn excellent introduction loaded with insights, very well conceived and superbly written by a much respected expert. Professor Leslie de Chernatony, Aston Business School Robert Jones brilliantly covers why brands are so powerful, and why branding is so interesting, in this gem of a book. Buy, read, and be enlightened! A must have introduction, - as well as food for thought for the advanced reader. * Tilde Heding, author, brandscaper, lecturer Copenhagen Business School * Thoroughly researched ideas, practical wisdom, a wealth of example and solid advice a a true master of branding. * Mary Jo Hatch, author of Organization: A Very Short Introduction and co-author of Taking Brand Initiative * The clearest and truest explanation of branding youare likely to encounter anywhere. * Marty Neumeier, author of The Brand Gap * An excellent introduction loaded with insights, very well conceived and superbly written by a much respected expert. * Professor Leslie de Chernatony, Aston Business School * An excellent introduction loaded with insights, very well conceived and superbly written by a much respected expert. * Professor Leslie de Chernatony, Aston Business School * The clearest and truest explanation of branding youare likely to encounter anywhere. * Marty Neumeier, author of The Brand Gap * Thoroughly researched ideas, practical wisdom, a wealth of example and solid advice a a true master of branding. * Mary Jo Hatch, author of Organization: A Very Short Introduction and co-author of Taking Brand Initiative * Robert Jones brilliantly covers why brands are so powerful, and why branding is so interesting, in this gem of a book. Buy, read, and be enlightened! A must have introduction, - as well as food for thought for the advanced reader. * Tilde Heding, author, brandscaper, lecturer Copenhagen Business School * Robert Jones brilliantly covers why brands are so powerful, and why branding is so interesting, in this gem of a book. Buy, read, and be enlightened! A must have introduction, - as well as food for thought for the advanced reader. * Tilde Heding, author, brandscaper, lecturer Copenhagen Business School * Thoroughly researched ideas, practical wisdom, a wealth of example and solid advice â a true master of branding. * Mary Jo Hatch, author of Organization: A Very Short Introduction and co-author of Taking Brand Initiative * The clearest and truest explanation of branding youâre likely to encounter anywhere. * Marty Neumeier, author of The Brand Gap * An excellent introduction loaded with insights, very well conceived and superbly written by a much respected expert. * Professor Leslie de Chernatony, Aston Business School * Author InformationRobert Jones is a strategist at Wolff Olins, one of the world's leading branding consultancies, and visiting professor at the University of East Anglia, where he teaches a unique postgraduate course on brand leadership. At Wolff Olins, he has helped build brands like Barclays, National Trust, Oxfam, Tesco, and Virgin. Robert also created a free online course, The Secret Power of Brands, for FutureLearn and is on the editorial board of the Journal of Brand Management. Tab Content 6Author Website:Countries AvailableAll regions |
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