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OverviewBrand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. From Adidas to Zippo, we're guided through a gallery of some of the world's best-known names and given a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students. For the rest of us, it's simply a great read. Full Product DetailsAuthor: Matt HaigPublisher: Kogan Page Ltd Imprint: Kogan Page Ltd Edition: 2nd Revised edition Dimensions: Width: 14.00cm , Height: 1.50cm , Length: 21.50cm Weight: 0.335kg ISBN: 9780749462871ISBN 10: 0749462876 Pages: 304 Publication Date: 03 May 2011 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsIdeal for executives or PR pros who wish to learn about successful brands through practical examples. - PR Week Valuable as a way to get a wide-ranging understanding of the why and what of the best of the best. - Brandchannel.com [E]ntertaining, higly readable. - Chicago Sun Times .. .offer[s] a penetrating look into what makes the world's top brands flourish...teeming with examples that are presented in very readable language. ...Brand Success is a signature description and analysis of the road to establishing product differentiation and brand equity... Summing Up Highly recommended. All readers, especially upper-division undergraduate and graduate business students, researchers, and practitioners. - CHOICE Magazine Ideal for executives or PR pros who wish to learn about successful brands through practical examples. - PR Week Comments from brand leaders, psychologists and more discuss the underlying influences of brand success efforts, offering students and business readers a strong resource packed with insights into what makes a brand name winning. Highly recommended for any collections strong in business analysis. - Midwest Book Review Ideal for executives or PR pros who wish to learn about successful brands through practical examples. - PR Week Comments from brand leaders, psychologists and more discuss the underlying influences of brand success efforts, offering students and business readers a strong resource packed with insights into what makes a brand name winning. Highly recommended for any collections strong in business analysis. - Midwest Book Review [E]ntertaining, higly readable. -Chicago Sun Times .. .offer[s] a penetrating look into what makes the world's top brands flourish teeming with examples that are presented in very readable language. Brand Success is a signature description and analysis of the road to establishing product differentiation and brand equity Summing Up Highly recommended. All readers, especially upper-division undergraduate and graduate business students, researchers, and practitioners. - CHOICE Magazine [E]ntertaining, higly readable. - Chicago Sun Times . ..offer[s] a penetrating look into what makes the world's top brands flourish...teeming with examples that are presented in very readable language. ... Brand Success is a signature description and analysis of the road to establishing product differentiation and brand equity... Summing Up Highly recommended. All readers, especially upper-division undergraduate and graduate business students, researchers, and practitioners. - CHOICE Magazine Valuable as a way to get a wide-ranging ... understanding of the why and what of the best of the best. - Brandchannel.com [E]ntertaining, higly readable. - Chicago Sun Times [E]ntertaining, higly readable. - Chicago Sun Times Valuable as a way to get a wide-ranging ... understanding of the why and what of the best of the best. - Brandchannel.com <p>  "[E]ntertaining, higly readable." -  Chicago Sun Times Author InformationMatt Haig is an acclaimed writer and journalist. He is the author of the the best-selling Brand Failures, (published by Kogan Page) and also several best-selling novels, including The Radleys, The Dead Fathers Club and The Last Family in England (Vintage). Tab Content 6Author Website:Countries AvailableAll regions |
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