Brand it Like Beckham: The Story of How Brand Beckham Was Built
Author:   Andy Milligan
Publisher:   Marshall Cavendish International (Asia) Pte Ltd
ISBN:  

9789814276931


Pages:   223
Publication Date:   19 April 2010
Format:   Paperback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Our Price $47.49 Quantity:  
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Brand it Like Beckham: The Story of How Brand Beckham Was Built


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Overview

This book explores what it is that makes the Beckham brand so resilient and so heroic. Is Beckham the product of a skilful management team able to take advantage of global media? Or is he just a talented footballer blessed with common sense and a rare commercial nous that previous icons lacked?

Full Product Details

Author:   Andy Milligan
Publisher:   Marshall Cavendish International (Asia) Pte Ltd
Imprint:   Marshall Cavendish International (Asia) Pte Ltd
Dimensions:   Width: 13.00cm , Height: 1.70cm , Length: 19.70cm
Weight:   0.245kg
ISBN:  

9789814276931


ISBN 10:   9814276936
Pages:   223
Publication Date:   19 April 2010
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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