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OverviewThis revised and enlarged edition provides a fresh look at mass communication theory and the institutions of mass communication. Beyond Media broadens and redefines the concept of mass communication to include all institutions which contribute to the mass production and distribution of information within society, including television, film, newspapers, books and magazines, as well as museums, libraries, popular art, politics, theater, religion and architecture.The book begins with a new preface examining the role of mass communication and related institutions in the Information Age. It is followed by an extensive chapter tracing the development of the traditional concept of mass communication, with a dialogue between Lee Thayer and Leslie Moeller, two prominent scholars in the field. A summary of important theories and research findings in the field completes this section.Eight chapters follow which examine other major mass media institutions. Key figures from each field, Victor Danilov on museums, David Davidson on libraries, Paola Soleri on architecture, Roberta Mueller on art, Richard Rudman on politics, James Hitchcock on the church, Vincent Sardi on restaurants, and Ken Weissman and Maxine Fox on theater, discuss the roles of their respective institutions in the mass production and distribution of information. Full Product DetailsAuthor: Richard W. Budd , Brent D. RubenPublisher: Taylor & Francis Inc Imprint: Transaction Publishers Edition: 2nd edition Weight: 0.476kg ISBN: 9780887386985ISBN 10: 0887386989 Pages: 320 Publication Date: 30 January 1987 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Paperback Publisher's Status: Active Availability: Temporarily unavailable  The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsReviewsAuthor InformationRichard W. Budd is professor and Dean of the School of Communication, Information and Library Studies, Rutgers University. He is author/editor of Content Analysis of Communications (with R. Thorp and L. Donochew), An Introduction to Content Analysis (with R. Thorp), Approaches to Human Communication (with B. Ruben) and Human Communication: Simulations and Games (with B. Ruben). Tab Content 6Author Website:Countries AvailableAll regions |
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