Overview

If you've ever thought, Wow, it would be cool to be one of those people who comes up with commercials and stuff, then Hi, I'm Andy Beach. Nice to meetcha. I'm an advertising industry and ad school instruction vet, and I've written this book just for you. Starting from square one, this book gives you details on who makes ads (i.e. people with the job you want), how they do it, and the journey they had to take to get that job. I won't lie to you. It's a tough gig to get. Really tough (hence the made terrifying part). So you're not going to finish this book and start sending out resumes the next day, but you'll be pretty clear on your next steps. It's a great business to be in, and this book is a quick, fun read, so what the heck? Pick yourself up a copy.

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9781484048085

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Author Information

Andy Beach is a veteran advertising copywriter, creative director and advertising art school instructor based out of the San Francisco Bay Area. He's worked at multiple ad agencies on countless accounts and has taught at The Academy of Art University, Miami Ad School as well as set up and taught his own class.

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