Overview

Whether we need to speak up, change a process, reject something, or assign responsibility, every day we are trying to get others to come around to our own way of thinking. But if we are going to persuade people, if we are going to get them to do what we want when we want them to do it, we must first understand who they are. While the potential combination of variables that make up our days and our beings is indeed infinite, the emotional core of our responses is not. Understanding these finite responses provides the key to understanding how to reach others and persuade them to think the way we desire. This is the art of persuasion and this is the art that author Eiman Sharmin has perfected. His message is clear: we must overcome fear. Fear of the truth within ourselves, fear of failure, fear of the unknown--all of these drive us in ways that limit our effectiveness and our abilities. To overcome fear we must empower ourselves.

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