Banyan Tree: A Brand Fit for Paradise

Author:   Andy Milligan
Publisher:   Cyan Books
ISBN:  

9781904879312


Pages:   192
Publication Date:   15 January 2010
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Banyan Tree: A Brand Fit for Paradise


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Overview

Several years ago, a group of colleagues who had just seen their manufacturing venture crash overnight, and who had no experience of the hotel industry, decided to risk everything they had in creating a hotel experience like no other. Intimate, theatrical, romantic, it would blend the trappings of 5-star luxury with a genuine respect for the local culture and environment.This books tells the story of the Banyan Tree, which, defying conventional hotel wisdom, quickly grew into one of the most successful, admired and - by thousands of customers - loved hotel brands in the world. Today, the Banyan Tree has resorts and hotels in some of the world's most exotic locations (Thailand, Tibet Seychelles, and the Maldives). And is consistently voted one of the world's best luxury resorts by readers of Conde Nast Travel magazine. It has thrived despite the seemingly insurmountable crises in the last four years, 9/11, SARS, the Iraq war, the Bali bombing, and the recent tsunami. This is a story that will inspire and encourage anyone who is in the business of providing customer satisfaction and experience.

Full Product Details

Author:   Andy Milligan
Publisher:   Cyan Books
Imprint:   Cyan Books
Weight:   0.227kg
ISBN:  

9781904879312


ISBN 10:   1904879314
Pages:   192
Publication Date:   15 January 2010
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Andy Milligan is a leading brands expert and is a director of Interbrand, the world's largest brands consultancy firm. He is the author of Brand it Like Beckham (Cyan Books) and Uncommon Practice (Prentice Hall).

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