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OverviewFull Product DetailsAuthor: Stephen HollowayPublisher: Taylor & Francis Ltd Imprint: Routledge Edition: New edition Weight: 1.000kg ISBN: 9780754615583ISBN 10: 0754615588 Pages: 456 Publication Date: 28 October 2001 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsContents: Strategic service management: what is meant by ’strategic’?; Competitive advantage; Competitive scope and the service concept; Designing the service-price offer; Service attributes; Managing communications; Managing service delivery; Managing relationships; Managing performance; Change, creativity and innovation; References; Index.Reviews'...the principle audience for this book is students on master-level aviation management programmes...it will no doubt serve this purpose admirably...a mine of insights into the complexities of competitive airline operations...enlivened by a profusion of many interesting and often amusing quotations to illustrate the messages.' The Aerospace Professional '...a good book and will bring sighs of relief to a lot of readers who have an interest in services management.' Journal of Services Research 'It is indeed a thoroughly set-up book and will help you understand and visualise how you can manage an airline with customer put up front. At the same time this book will give you some hints and clues in what should be the right direction of airline management with the customer at the centre of the enterprises' universe.' Aerlines Magazine (e-zine edition 23) 'A great information-packed book...' M2 Best Books (website) ’...the principle audience for this book is students on master-level aviation management programmes...it will no doubt serve this purpose admirably...a mine of insights into the complexities of competitive airline operations...enlivened by a profusion of many interesting and often amusing quotations to illustrate the messages.’ The Aerospace Professional ’...a good book and will bring sighs of relief to a lot of readers who have an interest in services management.’ Journal of Services Research 'It is indeed a thoroughly set-up book and will help you understand and visualise how you can manage an airline with customer put up front. At the same time this book will give you some hints and clues in what should be the right direction of airline management with the customer at the centre of the enterprises' universe.' Aerlines Magazine (e-zine edition 23) 'A great information-packed book...' M2 Best Books (website) '...the principle audience for this book is students on master-level aviation management programmes...it will no doubt serve this purpose admirably...a mine of insights into the complexities of competitive airline operations...enlivened by a profusion of many interesting and often amusing quotations to illustrate the messages.' The Aerospace Professional '...a good book and will bring sighs of relief to a lot of readers who have an interest in services management.' Journal of Services Research 'It is indeed a thoroughly set-up book and will help you understand and visualise how you can manage an airline with customer put up front. At the same time this book will give you some hints and clues in what should be the right direction of airline management with the customer at the centre of the enterprises' universe.' Aerlines Magazine (e-zine edition 23) 'A great information-packed book...' M2 Best Books (website) Author InformationStephen Holloway is a Consultant to the air transport industry, specializing in both strategic and financial management. Tab Content 6Author Website:Countries AvailableAll regions |