Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising
Author:   Sara Rosengren ,  Micael Dahlén ,  Shintaro Okazaki
Publisher:   Springer Fachmedien Wiesbaden
Edition:   2013 ed.
Volume:   10
ISBN:  

9783658023645


Pages:   407
Publication Date:   12 June 2013
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising


Overview

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

Full Product Details

Author:   Sara Rosengren ,  Micael Dahlén ,  Shintaro Okazaki
Publisher:   Springer Fachmedien Wiesbaden
Imprint:   Springer Gabler
Edition:   2013 ed.
Volume:   10
Dimensions:   Width: 14.80cm , Height: 2.90cm , Length: 21.00cm
Weight:   6.417kg
ISBN:  

9783658023645


ISBN 10:   3658023643
Pages:   407
Publication Date:   12 June 2013
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

​The Roles of Advertising.- The Faces of Advertising.- Reception of Advertising.- Perceptions of Advertising.

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Author Information

Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics. Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.

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