Overview

This study examines consumer behaviour towards organic cosmetics in comparison with non-organic cosmetics. In recent years, there has been a growing awareness among consumers about health, environmental sustainability, and the harmful effects of chemical ingredients used in cosmetic products. As a result, the demand for organic cosmetics has increased significantly.The main objective of the study is to analyze consumer preferences, factors influencing purchase decisions, and the level of awareness regarding organic and non-organic cosmetic products. The study also identifies the reasons why consumers choose organic cosmetics such as natural ingredients, safety, environmental benefits, and skin-friendly properties.Primary data was collected through a structured questionnaire from respondents, and secondary data was gathered from journals, articles, and online sources. The analysis indicates that while many consumers show interest in organic cosmetics due to their perceived health benefits, factors such as price, availability, and brand trust still influence purchasing decisions.

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