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OverviewThis book titled ""Consumer Buying Behavior and Customer Satisfaction Towards Eye Plus Smart TVs"" analyzes customer preferences and satisfaction levels in Coimbatore. The smart TV market in India is growing rapidly due to digital entertainment and internet usage. Eye Plus is an emerging brand offering affordable smart TVs with modern features.The study is based on a survey of 120 respondents using a structured questionnaire. Findings show that most consumers are young, middle-income earners, and regular smart TV users. Price is the most important factor influencing purchase decisions, followed by picture quality and smart features. A majority of respondents have purchased Eye Plus TVs, indicating good acceptance.Customer satisfaction levels are high, mainly due to value for money and product performance. However, after-sales service requires improvement. Many customers are willing to recommend the brand and consider repurchasing.The study concludes that Eye Plus has strong growth potential if it improves service quality, enhances features, and strengthens marketing strategies. Full Product DetailsAuthor: Sharvesh N , Devipriya BPublisher: LAP Lambert Academic Publishing Imprint: LAP Lambert Academic Publishing Dimensions: Width: 15.20cm , Height: 0.60cm , Length: 22.90cm Weight: 0.141kg ISBN: 9786209894343ISBN 10: 6209894348 Pages: 96 Publication Date: 09 April 2026 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Available To Order We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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