A Short-Cut to Marketing the Library
Author:   Zuzana Helinsky (Consultant) ,  Colin T. Harrison
Publisher:   Woodhead Publishing Ltd
ISBN:  

9781843344254


Pages:   108
Publication Date:   30 June 2008
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $71.16 Quantity:  
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A Short-Cut to Marketing the Library


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Full Product Details

Author:   Zuzana Helinsky (Consultant) ,  Colin T. Harrison
Publisher:   Woodhead Publishing Ltd
Imprint:   Chandos Publishing (Oxford) Ltd
Dimensions:   Width: 15.60cm , Height: 0.50cm , Length: 23.40cm
Weight:   0.170kg
ISBN:  

9781843344254


ISBN 10:   1843344254
Pages:   108
Publication Date:   30 June 2008
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Why is marketing so important? Marketing tools; Marketing in practice; Who else can help us? Publishers’ marketing suggestions; Conclusion.

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Author Information

Zuzana Helinsky is a qualified librarian who has worked with academic and public libraries; she set up and managed for many years the major Swedish subscription agent, and is now a consultant and lecturer, arranging courses in marketing in Sweden, England and the Czech Republic.

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