Overview

Austrian-born, New York-based graphic designer, artist and typographer Stefan Sagmeister (born 1962) blends words and images in ways that are fresh, striking and often unsettling. Over the past decade, his influence on design culture has been considerable, and he is perhaps best known for his album covers for OK Go, Lou Reed, The Rolling Stones and Talking Heads, among others, as well as innovative campaigns for companies such as Levi's that have entered the public consciousness. 39 Difficult Questions for Stefan Sagmeister is divided into three parts. The first part, Theory, is a marathon 37-page interview conducted with Sagmeister over the course of two days--the most in-depth interview Sagmeister has given to date on his design rules and working methods; the second part, Practice, contains a series of personal statements from UPenn students who studied with Sagmeister for two semesters about their experiences over the course of an academic year; the third part, Pataphysical Index, provides a set of unreliably subjective indexes to the opening interview.

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