Overview

The area within the Central United States (CUS) (i.e., Alabama, Arkansas, Illinois, Indiana, Kentucky, Missouri, Mississippi and Tennessee) known as the New Madrid Seismic Zone (NMSZ) is at risk for experiencing a major earthquake. Although the CUS is not traditionally thought of as an earthquake-prone zone, the scientific community agrees that this area is a seismically active zone. To educate the residents of these states, the Central United States Earthquake Consortium (CUSEC), with support from the Federal Emergency Management Agency (FEMA), conducted six months of outreach from December 2010 to May 2011. This outreach (collectively referred to as ''Earthquake Outreach'') comprised several major initiatives, such as the anniversary of the 1811-1812 New Madrid earthquakes, the first Great Central U.S. ShakeOut(TM) and the 2011 National Level Exercise (NLE). The outreach from all these initiatives is collectively referred to as ''Earthquake Outreach'' throughout this report. To measure the effectiveness of this outreach, to gauge residents' current preparedness behaviors and attitudes regarding the risk of experiencing an earthquake and to provide recommendations for increasing preparedness, FEMA's National Preparedness Assessment Division developed the 2011 FEMA Central States Disaster and Earthquake Preparedness Survey (2011 FEMA CUS Earthquake Survey). FEMA administered the 2011 FEMA CUS Earthquake Survey to 3,211 respondents from the CUS states through a telephone interview, asking respondents about the following areas of interest: Perceptions of the likelihood of an earthquake; Participation in earthquake preparedness drills and discussions about earthquake preparedness; Preparedness for an earthquake; Awareness of earthquake preparedness activities and events; and Understanding of the protective actions to take during an earthquake. Enclosed is a summary of the findings as well as recommendations for future outreach efforts. The findings are broken down into six basic sections. Several of these sections include comparisons between different groups, with the most prevalent being respondents who were aware of Earthquake Outreach (Outreach Aware) compared to those respondents who were not aware of Earthquake Outreach (Not Outreach Aware). Residence within and residence outside of the NMSZ are also used as comparison groups, as this comparison provides the unique opportunity to assess the preparedness of those individuals who are in the area most at risk of an earthquake. In addition, several of the questions included in the 2011 FEMA CUS Earthquake Survey were also in the 2011 and 2009 FEMA National Household Surveys. Where available, comparisons to these data are made, as well.

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