Books found that match ""Tata Sai Vijay (Indian Insitute of Management, Ranchi)""

2 books were found.

Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World

Integrated Advertising, Promotion, and Marketing: Communicating...
Author: Anubhav Mishra (Jaipuria Institute of Management Lucknow, India) ,  Tata Sai Vijay (Indian Insitute of Management, Ranchi)
ISBN: 9781032603100
Format: Paperback 		$75.99

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Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World

Integrated Advertising, Promotion, and Marketing: Communicating...
Author: Anubhav Mishra (Jaipuria Institute of Management Lucknow, India) ,  Tata Sai Vijay (Indian Insitute of Management, Ranchi)
ISBN: 9781032504070
Format: Hardback 		$273.00

This book introduces the concepts, perspectives, and importance of Integrated Marketing Communication (IMC). It...  Read More >>

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