Books found that match ""Robert E. Cole (Lorraine Tyson Mitchell II Professor of Leadership and Communication, Walter A. Haas School of Business, University of California, Berkeley)""

1 books were found.

Managing Quality Fads: How American Business Learned to Play the Quality Game

Managing Quality Fads: How American Business Learned...

Author: Robert E. Cole (Lorraine Tyson Mitchell II Professor of Leadership and Communication, Walter A. Haas School of Business, University of California, Berkeley)
ISBN: 9780195122602
Format: Hardback
$137.95

This book explores the reasons why American industry was so slow to respond to the challenge of high quality goods...  Read More >>

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