Books found that match ""

80 books were found.

Television Versus the Internet: Will TV Prosper or Perish as the World Moves Online?

Television Versus the Internet: Will TV Prosper or Perish...

Author: Barrie Gunter
ISBN: 9781843346364
Format: Paperback
$142.31

The technological developments that have encouraged the multiplication of TV channels and the questions raised by...  Read More >>

Alcohol Advertising and Young People's Drinking: Representation, Reception and Regulation

Alcohol Advertising and Young People's Drinking: Representation,...

Author: Barrie Gunter ,  A. Hansen
ISBN: 9781349314959
Format: Paperback
$109.00

Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing...  Read More >>

Celebrity Capital: Assessing the Value of Fame

Celebrity Capital: Assessing the Value of Fame

Author: Barrie Gunter
ISBN: 9781628927733
Format: Paperback
$37.99

 Read More >>

News Media in the Arab World: A Study of 10 Arab and Muslim Countries

News Media in the Arab World: A Study of 10 Arab and...

Author: Barrie Gunter ,  Roger Dickinson
ISBN: 9781441174666
Format: Paperback
$39.99

 Read More >>

Food Advertising: Nature, Impact and Regulation

Food Advertising: Nature, Impact and Regulation

Author: Barrie Gunter
ISBN: 9783319821603
Format: Paperback
$232.85

This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the...  Read More >>

Assessing Business Potential: A Biodata Approach

Assessing Business Potential: A Biodata Approach

Author: Barrie Gunter ,  Adrian Furnham
ISBN: 9781861561756
Format: Paperback
$67.95

This book is about the identification, measurement and assessment of business potential among possible future or...  Read More >>

The Psychology of Consumer Profiling in a Digital Age

The Psychology of Consumer Profiling in a Digital Age...

Author: Barrie Gunter
ISBN: 9781138340749
Format: Paperback
$77.99

Understanding how consumers choose between different products and services is a crucial part of professional marketing....  Read More >>

Poor Reception: Misunderstanding and Forgetting Broadcast News

Poor Reception: Misunderstanding and Forgetting Broadcast...

Author: Barrie Gunter
ISBN: 9780805810103
Format: Paperback
$168.00

First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.  Read More >>

Children as Consumers: A Psychological Analysis of the Young People's Market

Children as Consumers: A Psychological Analysis of the...

Author: Barrie Gunter ,  Adrian F. Furnham
ISBN: 9780415185356
Format: Paperback
$61.00

Explores how children become socialised into consumer society, how they respond to advertising, what they like and...  Read More >>

Violence on Television: Distribution, Form, Context, and Themes

Violence on Television: Distribution, Form, Context,...

Author: Barrie Gunter ,  Jackie Harrison
ISBN: 9780805846447
Format: Paperback
$64.00

 Read More >>

Media Sex: What Are the Issues?

Media Sex: What Are the Issues?

Author: Barrie Gunter
ISBN: 9780805840100
Format: Paperback
$85.00

 Read More >>

Digital Health: Meeting Patient and Professional Needs Online

Digital Health: Meeting Patient and Professional Needs...

Author: Barrie Gunter
ISBN: 9780805851809
Format: Paperback
$64.00

 Read More >>

Advertising to Children on TV: Content, Impact, and Regulation

Advertising to Children on TV: Content, Impact, and...

Author: Barrie Gunter ,  Carolinie Oates
ISBN: 9780805858303
Format: Paperback
$64.00

 Read More >>

Why Women Should Be Taken More Seriously in the Boardroom

Why Women Should Be Taken More Seriously in the Boardroom...

Author: Barrie Gunter
ISBN: 9781138205451
Format: Paperback
$65.99

Historically, there has been a lack of parity between women and men in senior corporate roles, particularly in major...  Read More >>

Children & Television

Children & Television

Author: Barrie Gunter ,  Jill L. McAleer
ISBN: 9780415144520
Format: Paperback
$56.00

This completely revised second edition brings the story of children and television right up to date and includes...  Read More >>

Understanding the Older Consumer: The Grey Market

Understanding the Older Consumer: The Grey Market

Author: Barrie Gunter
ISBN: 9780415186445
Format: Paperback
$61.00

Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the...  Read More >>

Media and the Sexualization of Childhood

Media and the Sexualization of Childhood

Author: Barrie Gunter
ISBN: 9781138025448
Format: Paperback
$65.99

Media and the Sexualization of Childhood examines the on-going debates surrounding the prominence of sexual themes...  Read More >>

Media Research Methods: Measuring Audiences, Reactions and Impact

Media Research Methods: Measuring Audiences, Reactions...

Author: Barrie Gunter
ISBN: 9780761956594
Format: Paperback
$83.13

 Read More >>

Pets and People: The Psychology of Pet Ownership

Pets and People: The Psychology of Pet Ownership

Author: Barrie Gunter
ISBN: 9781861561169
Format: Paperback
$124.17

In an examination of the relationship between pets and people, Barrie Gunter illustrates the many psychological...  Read More >>

Personality Traits in Online Communication

Personality Traits in Online Communication

Author: Barrie Gunter
ISBN: 9780367237158
Format: Paperback
$73.99

Man was created to reign as a king in this life. God never intended that man be a slave to sin, bad habits, sickness,...  Read More >>

Children & Television

Children & Television

Author: Barrie Gunter ,  Jill L. McAleer
ISBN: 9780367249809
Format: Paperback
$73.99

 Read More >>

Predicting Movie Success at the Box Office

Predicting Movie Success at the Box Office

Author: Barrie Gunter
ISBN: 9783319718026
Format: Hardback
$232.85

This book explores the different factors that can influence a new movie's prospects at the box office. While box...  Read More >>

News Media in the Arab World: A Study of 10 Arab and Muslim Countries

News Media in the Arab World: A Study of 10 Arab and...

Author: Barrie Gunter ,  Roger Dickinson
ISBN: 9781441114075
Format: Hardback
$120.00

Examines the way local, national and cross-national Arab audiences engage with different news sources and how the...  Read More >>

Mother's Day Reading Guide

 

Flowers in a vase on top of a stack of books on a catalogue cover

Shopping Cart
Your cart is empty
Shopping cart