Books found that match ""Andrew McStay""

15 books were found.

Digital Advertising

Digital Advertising

Author: Andrew McStay
ISBN: 9780230222410
Format: Paperback
$48.17

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Privacy and Philosophy: New Media and Affective Protocol

Privacy and Philosophy: New Media and Affective Protocol...

Author: Andrew McStay
ISBN: 9781433118982
Format: Paperback
$61.23

Suitable for theoreticians, empirical analysts, students, those contributing to policy and anyone interested in...  Read More >>

Creativity and Advertising: Affect, Events and Process

Creativity and Advertising: Affect, Events and Process...

Author: Andrew McStay
ISBN: 9780415519557
Format: Paperback
$67.99

Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory...  Read More >>

Privacy and the Media

Privacy and the Media

Author: Andrew McStay
ISBN: 9781473924932
Format: Paperback
$64.66

Providing a comprehensive overview of both the theory and reality of privacy and the media in the 21st Century,...  Read More >>

Emotional AI: The Rise of Empathic Media

Emotional AI: The Rise of Empathic Media

Author: Andrew McStay
ISBN: 9781473971110
Format: Paperback
$69.84

Combining established theory with original analysis, this book provides a clear account of the social benefits and...  Read More >>

Digital Advertising

Digital Advertising

Author: Andrew McStay
ISBN: 9780230222403
Format: Hardback
$138.67

Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial...  Read More >>

The Mood of Information: Online Behavioural Advertising

The Mood of Information: Online Behavioural Advertising...

Author: Andrew McStay
ISBN: 9781441176141
Format: Hardback
$154.95

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Creativity and Advertising: Affect, Events and Process

Creativity and Advertising: Affect, Events and Process...

Author: Andrew McStay
ISBN: 9780415519540
Format: Hardback
$221.00

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Privacy and Philosophy: New Media and Affective Protocol

Privacy and Philosophy: New Media and Affective Protocol...

Author: Andrew McStay
ISBN: 9781433118999
Format: Hardback
$240.78

Suitable for theoreticians, empirical analysts, students, those contributing to policy and anyone interested in...  Read More >>

Privacy and the Media

Privacy and the Media

Author: Andrew McStay
ISBN: 9781473924925
Format: Hardback
$194.06

Providing a comprehensive overview of both the theory and reality of privacy and the media in the 21st Century,...  Read More >>

Emotional AI: The Rise of Empathic Media

Emotional AI: The Rise of Empathic Media

Author: Andrew McStay
ISBN: 9781473971103
Format: Hardback
$194.06

Combining established theory with original analysis, this book provides a clear account of the social benefits and...  Read More >>

The Mood of Information: A Critique of Online Behavioural Advertising

The Mood of Information: A Critique of Online Behavioural...

Author: Andrew McStay
ISBN: 9781441125354
Format: Electronic book text
$145.97

Through feedback-oriented communication, this book explores advertising from the perspective of information flows,...  Read More >>

Mood of Information

Mood of Information

Author: Andrew McStay (Bangor University, UK)
ISBN: 9781283089098
Format: Electronic book text
$513.81

Through feedback-oriented communication, this book explores advertising from the perspective of information flows,...  Read More >>

Wearable Media: A Critical Exploration of Social Implications

Wearable Media: A Critical Exploration of Social Implications...

Author: Vian Bakir ,  Andrew McStay
ISBN: 9781138847378
Format: Hardback
$218.96

Wearable media represent the next stage of media and technology. Divorcing computers from their desks, they are...  Read More >>

Spring Reading Guide

 

Spring Reading Guide catalogue for book recommendations

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